Leadspace Website Redesign

Leadspace’s website lacked clarity, impact, and emotional connection, making it difficult for visitors to quickly understand their value as a leading B2B customer data platform that helps companies unify data, identify high‑value accounts, and optimize go‑to‑market strategies. To solve this, I led the end‑to‑end redesign of Leadspace in close collaboration with another designer, driving brand strategy and design direction. We created a cohesive design system with a new color palette, engaging imagery and visual tone, and a restructured information architecture and layout that improved storytelling and user engagement. The redesigned site was built in Framer and delivered in 4 weeks (2 weeks design, 2 weeks development), resulting in ~30% increase in average session duration, ~28% higher engagement on key conversion pages, and ~18% growth in demo requests and contact form submissions.