Vector Agency – A Brand Built from Scratch

Vector Agency, a B2B growth marketing agency, had no brand identity, website, or visual assets and needed a professional, cohesive presence to establish credibility with SaaS companies, private equity portfolios, and international clients. I led a full brand discovery process, conducting workshops and research to define target audiences, brand pillars, positioning, and messaging strategy. Based on these insights, I created a complete brand identity system from scratch, including a flexible logo suite, color palette, typography, visual language, and a comprehensive style guide. I also developed a messaging framework with a tagline, section-level copy guidance, and tone of voice to ensure consistent storytelling. Next, I designed a strategic, responsive website, starting with sitemap and wireframes and evolving into a high-fidelity design system, and delivered launch-ready assets like social templates, email signatures, and pitch decks. The result is a fully built, scalable brand and website that positions Vector Agency as a confident, strategic growth partner ready to engage high-value clients.