Vector Agency is a B2B growth marketing agency positioning itself as an embedded growth partner for lean teams. I developed the brand identity from the ground up, including the logo, typography system, color palette, and overall visual language, then translated that identity into a comprehensive set of brand guidelines to ensure consistency across every touchpoint.

Beyond the identity system, I led creative direction for the brand's design website, building a flexible grid system and a reusable component library — modular sections for services, accordions, stat blocks, and content layouts — that allow the team to assemble new pages efficiently while maintaining visual consistency. I also established photography guidelines, defining a bold, high-contrast image style (dynamic city scenes, candid motion, high-impact color) that reinforces the brand's confident, momentum-driven tone.

The identity system centers on a striking black, white, and Hero Red palette, paired with a bold Outfit/Baskerville typographic duo that balances structure with editorial character — reflecting Vector's positioning at the intersection of strategic precision and creative storytelling.