SubieCrew Ambassador Portal
SubieCrew is Subaru's brand ambassador platform, connecting chapter members across the country around shared initiatives, community events, and brand advocacy. Working within an existing design system, I led the expansion of the desktop and mobile portal from a foundational shell into a fully-featured community platform.
Type
Brand Identity
, UI/UX Design
Date
June 2026
Role
Lead Designer
Outcome
Home & Discovery: Global/Chapter feed toggle, featured initiative modules, and a Community Updates feed for member-generated posts
Upcoming Initiatives: Event browsing with filtering, RSVP flows, and detail pages for chapter meetups and lifestyle events
Resources: A categorized hub for downloadable assets, guides, and event kits, with terms-of-use gating on downloads
Vouchers: Partner-brand redemption flow (e.g. Sweetgreen), including QR code generation and usage tracking
Chat & Messaging: Direct and group messaging, pinned conversations, member directories, and in-thread media sharing
Search & Navigation: Global search and expanded profile/settings menu to support the growing feature set
